The 2022 Cultivating Capital Course Preorder is here!

Are you a farmer or homesteader who wants to learn exactly how to use online marketing to grow your business? From Facebook to Instagram to blogging to email marketing - the online advertising world is vast and trying to piece together how it all can create profit for your farm/homestead business is overwhelming.

The Cultivating Capital Course was created by me - Kelsey Jorissen Olesen, a fellow farmer and seasoned marketer. I run an 80-acre farm in NW Wisconsin where I sell pastured eggs, various market produce, and value-added products. From running a roadside farmstand to doing multiple farmers markets to shipping our farm's products, I've made our farm profitable by utilizing the online marketing knowledge I've honed over the last 10 years.

Three years ago she developed the Cultivating Capital Course to teach fellow farmers, homesteaders, and home business owners how to use online marketing to grow their customer base, increase profit, and actually enjoy using social media. Every year Kelsey updates the course's tutorials to reflect current online marketing trends.

In the course, Kelsey cuts through all the overwhelm and shows you step-by-step how to:

• Create memorable branding using free design programs
• Build a user-friendly website with a fully-functioning online store that *you* have complete control over
• Set up email marketing that automatically funnels website visitors into paying customers
• Post to Facebook and Instagram to build not just a following but a vibrant customer base (a follower count doesn't pay for your mortgage!)
• Use Pinterest as a marketing tool to raise awareness of your farm business and its offerings
• Set up Facebook and Instagram ads that utilize specific targeting so you reach only the people who are primed to purchase your products or offerings
• Create blog content that not only brings in website visitors but turns those visitors into happy patrons

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​The course contains 12 modules of detailed start-to-finish instruction and tutorials, totaling over 14 hours of in-depth education.

​Each module delivers a 15 - 120 minute downloadable or streamable video that includes printable worksheets, case studies, tutorials, and actionable exercises for you and your farm.

MORE DETAILS PLEASE!

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​FREQUENTLY ASKED QUESTIONS

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Q: How does the preorder for the course work?
The preorder allows you to reserve your spot for the 2022 Cultivating Capital Course at a $100 discount. The preorder ends Friday, December 10th at midnight (CST). The course launches Monday, January 3rd at 12pm CST and that's when your credit card will be officially charged. On January 3rd you will receive full access to the course via email. 

Q: Can I take the course at my own pace?
A: Yes. I created this course with the life of a farmer in mind. I know firsthand how precious your time is and I only teach what I have proven to work across various businesses. The Cultivating Capital Course allows you to go at your own pace and in your own time.  How fast or slow you work through the course is completely up to you. I suggest spending a week per module, totaling 12 weeks of learning, but you can absolutely go at your own pace.

Q: How is the course packaged? How do I access it?
A: The course comes with 12 main video modules, 12 accompanying PDF worksheets, and then dozens of additional video tutorials. The course can be streamed online or downloaded to your digital device.  Once the preorder launches on January 3rd at12pm CST, an access link to the course will be emailed to you immediately and you can start learning.
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Q: Do I have access to the course forever? Or does it expire?
A: You gain lifetime access to the course when purchased and receive any and all updates to the course.

Got more questions? Send me an email hello@kelseyjorissen.com

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The Cultivating Capital Course is right for you if:

➡You’re dreaming of getting started with farming or homesteading and want to put your best marketing foot forward by creating a solid plan before you start

➡You already have a fully functioning farm, farm brand, or homestead and you want to make money doing any of the following:

• Selling shippable farm products (like fertilized hatching eggs, t-shirts, seeds, bare root trees, farm brand merchandise, soap, candles, yarn, etc.)
• Selling produce, meat, and value-added products through an online store
• Selling produce, meat, and value-added products at a farmers market, roadside farmstand, or farm store
• Selling direct-to-consumer CSA shares
• Selling direct-to-consumer shares of beef, pork, or poultry
• ​Booking on-farm events like dinners, pizza nights, concerts
• Booking weddings as a rustic barn/farm venue
• Booking farmstays through websites like AirBnb/VRBO

If you fall into any of these categories and you want to start earning a consistent profit for your farm using online marketing - the Cultivating Capital Course is perfect for you. I designed this course specifically to provide ample examples on how to successfully market these scenarios across Facebook, Instagram, Pinterest, as well as with blogging and email marketing.

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Grow your customer base, harvest consistent profit, and actually enjoy using social media.

Preorder the Cultivating Capital Course and make 2022 your most profitable year yet.

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