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Why Your Farm Is Failing Its Perfect Customers And How You Can Fix It

9/27/2019

2 Comments

 
Why your farm is failing its perfect customers and how to fix it using online marketing
While screen-time might be the last thing you think you need when building a successful farm, it’s actually what you need the most.
Earlier this month, I had the pleasure of being interviewed by a child in my community. She was working on a project for school where she could choose anything she wanted to focus on, and she chose to study female farmers and how to open her own farmstand. So she chose me, a first generation female farmer who raises pastured chickens and produce through permaculture methods on five acres in Southeastern Wisconsin. To say I was touched was an understatement, I felt like I had won a ticket to the moon.

After a short tour of the farm, we chatted in my living room. Her first and most important question was, “How do you find your customers for your farm?”

I stopped to think about it. Then it hit me. We find all of our customers for our farm online.

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Episode 23 - Sustainable and Toxin-Free Cat Care with Roberta Donaldson, The Millennial Cat Mom

9/22/2019

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Sustainable and Toxin-Free Cat Care with Roberta Donaldson of The Millennial Cat Mom The Positively Green Podcast
For all our earth-friendly cat moms and dads out there, we have got the purr-fect episode for you. If you have been wondering how to care for your kitty in a sustainable and toxin-free way, Roberta Donaldson of The Millennial Cat Mom is here to help. In this episode, we learn why cats are true carnivores and how to source ethically raised meat for the healthiest and most sustainable feline diet possible. We also cover everything from eco-friendly litter box care to zero-waste cat toys.
Sustainable Cat Care with Roberta Donaldson The Positively Green Podcast
Roberta Donaldson is an Environmental Scientist and Conservation Biologist by day and passionate pet parent by night. She is the creator of the blog Millennial Cat Mom and is the pet parent of her two beautiful fur children, Loki and Lambeau. Roberta’s goal is to inspire pet parents everywhere to take their pet's health into their own hands by providing knowledge and resources about the monster that is the pet food industry. She was born and raised in Milwaukee, WI, but is now lost in the mountains in Denver, CO.

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How to be a sustainable cat mom or dad with The Positively Green Podcast

In this episode we discuss:

  • Why cats are true carnivores and how to keep them healthy
  • The ethical and sustainable issues in the pet food industry
  • What types of food options exist for sustainably-minded cat parents
  • How Roberta went from feeding Friskies to pastured chicken hearts
  • Pet Fooled Documentary and the Talk To Us Campaign
  • Holistic Pet Radio
  • What eco-friendly litter options exist and their pros and cons
  • How to make the litter box transition for your kitty
  • What zero-waste cat toys are out there
  • Our cats, because Roberta and Kelsey are crazy cat ladies

Research and Resources:

  • Feline Nutrition Organization
  • Raw Feeding University
  • Truth About Pet Food
  • Karmavore Nutrition
  • Perfectly Rawsome

Pet Food Companies You Can Trust:

  • Vital Essentials
  • Answers Pet Food
  • Orijen
  • Primal Pet Foods
  • Steve’s Real Food
  • Stella and Chewies

Sustainable Litter Box Options:

  • Stainless Steel Litter Box
  • Stainless Steel Litter Scoop
  • Loft 312 Biodegradable Bags
  • Branch Basics for cleaning
  • Boxie Cat Litter
  • sWheat Scoop Litter
  • Simply Pine Natural Litter

Stay in touch with Roberta:

The Millennial Cat Mom
@LokiTheKittyKing
@LambeauMiniAussie


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The Green Wedding Guide - How To Have A Sustainable, Ethical, and Zero Waste Wedding

9/16/2019

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The Green Wedding Guide, How To Have A Sustainable Zero Waste Wedding
Throwing a sustainable, zero-waste, and ethical wedding does not have to feel impossible. I created this guide as a way to help put all the options in one place.  In June of 2019, my husband and I pulled off our very own sustainable wedding and I am so excited to share the eco-friendly an zero-waste options you have at your disposal, hah, you see what I did there? 

If you are here as a new bride, congrats! If your here because you want to get your research done before the ring is on your finger, awesome! Take a moment and give yourself a pat on the back for caring enough about the earth to learn how to go about a green wedding.
​

I want to preface this guide by saying I worked as a wedding photographer for a decade in Wisconsin, Minnesota, and Illinois. I’ve photographed over 100 couples and thus have seen a lot of different types of weddings, and in turn, have seen first-hand the amount of waste that is produced from the average wedding day. Even then, when I wasn’t the conscious consumer I am today, it raised a red flag in my mind.
The free Green Wedding Guide teaches you how to have a sustainable wedding
A 130 person wedding on average produces 62 tons of carbon dioxide and 400-600 lbs of waste. These numbers include everything from the wedding invitations to the flowers to the wedding dress.

An opposition arises when you try to have an earth-friendly wedding within the confines of modern wedding culture. We are constantly bombarded by pictures and ideas on Pinterest of perfect personalized weddings with all the trimmings. Then you have the concept of zero waste, which can feel so minimal and bare, making a bride feel like there’s very little wiggle room to make it feel special for herself and her guests.
Zero waste sustainable wedding guide with Kelsey Jorissen of Green Willow Homestead
The good news is that there are so many options for making your day feel special while still achieving an earth-conscious wedding. Once you understand the basics of having a green wedding then you can choose your own adventure from there. I can tell you from personal experience with my wedding that we were able to achieve a beautiful aesthetic without having to compromise our earth-friendly values.

In this guide, we will go over the options you have from finding an ethical engagement ring to where you can buy an eco-friendly wedding dress. While we talk over these options, I’ll provide you with what I chose for my low to no-waste wedding so that you have some experience to fall back on and you know you are not alone as you plan your own big day.

How to have a zero-waste, ethical, and sustainable wedding

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The Green Wedding Guide covers:

  • The top ethical and conflict-free ring companies
  • The best fair trade and sustainably made wedding dress companies
  • How to go about sending invites to cut down on your carbon footprint and reduce waste
  • How to set up a conscious consumer wedding registry
  • Tips on how to cut down on food waste and the right questions to ask your wedding caterer
  • The best places to get eco-friendly glitter and confetti (because duh)
  • Other sustainable wedding tips you might not have thought of!
Zero waste sustainable wedding guide with Kelsey Jorissen of Green Willow Homestead

Happy green wedding planning!


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Episode 22 - Why The Oil Cleansing Method Is The Best Way To Beautify Your Skin with Emma of The Sunday Standard

9/9/2019

1 Comment

 
Why the oil cleansing method is the best way to beautify your skin episode 22 of The Positively Green Podcast
This week on The Positively Green Podcast we have organic skincare formulator Emma, founder of The Sunday Standard. As someone who has dealt with acne-prone skin her whole life, chatting with Emma about her nourishing facial oils was so enlightening. I've been implementing the Oil Cleansing Method (OCM) for nearly six years and Emma took my understanding of why it works to a whole new level. If you've been curious how OCM works or you have been trying it for a while and want to take it a step further, this episode is for you!

​The Sunday Standard is a beauty brand based in Milwaukee, WI. Emma's products are made with non-toxic, plant-derived ingredients and are formulated to heal blemish-prone skin from the inside out.
Emma Butt of The Sunday Standard on The Positively Green Podcast


In this episode we discuss:

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  • How Emma became interested in clean and natural beauty
  • Why facial oils are so beneficial for our skin (especially acne-prone skin!)
  • What the “oil cleansing method” is and how to properly do it
  • The most effective way to layer your skincare products and how to avoid wasting your money!
  • Why Emma started her own skincare line and more about the products
  • Challenges with natural formulas + more about Emma’s Formula Botanica diploma in Organic Skincare Formulation
  • How Emma practices sustainability with her business and the importance of sourcing high-quality ingredients
  • What’s next for The Sunday Standard
  • 5 Simple Dietary Changes for Better Skin
  • What the F is GLA? A guide to the importance of fatty acids in skincare.

Stay in touch with Emma:

  • The Sunday Standard's Website and Blog
  • Follow Emma on Instagram @ThisIsTheSundayStandard
  • The Sunday Standard Facebook Page

To receive 10% off your first order with The Sunday Standard, use discount code PositivelyGreen at checkout!

SHOP NOW


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The Top Three Sustainable Eco Friendly Shoe Companies

9/6/2019

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Four years ago when I started practicing conscious consumerism, I had the darndest time finding sustainable shoe companies I could trust. So many footwear brands didn’t openly talk about where their materials were from, how their shoes were made, and how they treated their workers. The opaque quality of the fashion industry is starting to be chipped away thanks to nonprofits such as Fashion Revolution and trending hashtags like #WhoMadeMyClothes.

Transparency is what I look for first and foremost when assessing if companies are eligible for these sustainable posts. If companies aren’t openly sharing how they treat their workers and what they are doing regarding buffering their effect on the environment, it’s a hard pass. 

Next, materials used to make the shoes is assessed. If there is no open statement on their website about where they source their materials then it's a pass. I look for eco-friendly, regenerative or sustainable, and organic materials being used.

Lastly, how comfortable and versatile the shoes are comes into play. I won't lie, I think Toms are hella uncomfortable! Maybe my feet are extra sensitive. Rest assured, I won't be sharing any companies that may work hard to be transparent and eco-friendly, but fail to consider the customer's comfort level.

So let’s dive into the top three sustainable shoe companies I’ve found and why they rock!

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    Meet Kelsey,

    Thanks for stopping by Green Willow Homestead! From chicken rearing to composting, we've got our hands full and we love sharing what we've learned along the way. Follow along as we turn the 80 acres we call home into a farm that serves its community and a homestead that nourishes us throughout the seasons.


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