No matter if you sell eggs, wool, hemp, pickles, or beef - you need reviews for your farm’s products. Why? Because a review is what we marketers call “social proof.” Having a well written review about one of your farm’s products gives website visitors or your social media followers proof that spending their money with you is worth it.
A glowing review proves to a potential customer that the investment they make in buying your products is a good and trustworthy one - even if it is for a $5 bar of goats milk soap! Seeing reviews is a psychological tipping point when someone is considering purchasing a product. They think, “If this person did it and they liked it, then I will most likely be happy with my purchase too.”
So why have an influencer write you a review for your farm’s products? Reaching out to a local influencer for a farm product feature is like the mother of all reviews. Typically an influencer will have a healthy-sized following that trusts them and their opinion on products.
Influencers also maximize your farm’s exposure when they write a review. They have the ability to do an Instagram post, Instagram story series, send out an email to their list, post to their Facebook Page, and even do a blog post - all for your farm.
Planning a wedding can feel like a huge task to accomplish, let alone throwing a sustainable zero-waste wedding. As a fellow eco-friendly bride, I can tell you that planning an earth friendly wedding is possible with some good boundaries and a healthy perspective. In this post, I am going to share with you how our sustainable wedding went. I’m sharing all the details - from what we truly threw in the garbage to how much it cost!
Let’s all admit that the most sustainable wedding is the one where you and your partner *walk* to the courthouse in the clothes you already own with your IDs and proof of residency and get married in front of a judge. Full stop.
Honest moment. A truly sustainable wedding is the one where you don’t have a wedding at all. No traveling family and friends with a carbon footprint, no rings exchanged whose precious metals and gems are mined, no food catered because no food waste - AKA no fun at all.
Listen, I fully understand that a wedding, even if a bride works for it to be a sustainable one, has an effect on the environment. But to my fellow brides, you deserve to spend this special day surrounded by family and friends. Having said that, your big day can also be one that reflects your values. Let’s dive in!
When most of us farmers hear the word “networking” we get a little pang at the bottom of our stomach. The word sounds so modern, so glossy, so dare I say it - corporate. What this word has stood for over the last few decades in our culture is quite literally the opposite of why most of us farm. We farm to escape the rigidity of cubicles, the stuffiness of meetings, and the obligation of hard deadlines.
I want to reframe networking for you and your farm so it doesn’t make you want to turn tail and run to the back forty. Instead, I want you to see how networking is a powerful tool for you to get your farm featured in your local newspaper and beyond.
Thanks for stopping by Green Willow Homestead! From chicken rearing to composting, we've got our hands full and we love sharing what we've learned along the way. Follow along as we turn the 80 acres we call home into a farm that serves its community and a homestead that nourishes us throughout the seasons.
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Favorite Books of 2022
2. Braiding Sweetgrass
3. As Long As Grass Grows
4. The Small Scale Poultry Flock
5. The Zero Waste Solution