Figuring out how to use online marketing to make your farm or homestead profitable can be extremely time consuming and overwhelming.
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Watch below to see how other farmers and homesteaders are harnessing the power of online marketing for their businesses.

The Cultivating Capital Course

Learn exactly how to use online marketing for your farm to grow your customer base, harvest profit, and actually enjoy using social media.
*Please note that scholarships are available to BIPOC farmers and business owners. Please reach out to Kelsey at [email protected] to get more information.
Why pay for an online course when you can search for marketing info in blog posts and articles online?
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​Many online marketing tips you find out there hover around the day to day hacks. While they provide a blip of insight, that’s all it is - a blip. You are still left obsessing over vanity metrics like follower count and likes per post. You feel like you are failing somewhere because this blip of a tip didn’t actually change anything for you. 
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That’s the issue with most of the free online marketing advice you find out there today - it’s frosting. Sugarcoated insights that don’t move the needle for your farming business. In an hour or two, they leave you with a sugar crash, craving more useless tips.

​What you need to learn is a deep, comprehensive strategy that gives you an actionable framework across the online marketing spectrum - from Facebook to Instagram to email marketing and beyond - and that’s exactly what the Cultivating Capital Course does for you. The course gives you sharp and focused clarity on how to use social media to your farm’s benefit to *make money*, because follower count and post likes don’t pay for your mortgage.
What’s more, that free information out there on marketing, most of it is written by people who’ve never cleaned poop out of a chicken coop or dewormed a goat. Those bloggers and marketers don’t know what it’s like to juggle a day job *and* run a farm business, not to mention the bazillion other hats we farmers wear like vet, accountant, mechanic, chemist, and - well you get the picture.

This course was created by someone who is a marketer *and* a farmer. I know what it’s like to lose an entire flock of layers to a predator then have to turn around and put on a good face to give a farm tour to a group of potential customers. I know how it feels to hightail it from the barn to the shower covered in manure to clean up in under five minutes make in time for a friend’s birthday party.

​The world of online marketing feels increasingly overwhelming and is constantly evolving - that's why I teach you a simple and straightforward strategy (the one I've used on multiple local businesses, non-profits, and my own farm) that stands the test of ever changing algorithms.

Are you looking to launch or refocus on your farm or homesteading business?
Let's run through some of the items you may have your to-do list...

A farm website!

One that your future customers can visit and instantly fall in love with you. You know having a website is crucial to getting your farming business on the map and to start growing your customer base.

​So a week from now, when you get a chance to carve out the time to get online and start researching what platform is best to use, you throw your hands up. There are over 50 choices to choose from, all with different styles of pricing and various features.

​How in the heck are you supposed to know what website host is best or how to design your website for your farm?

You eventually pick a website host you feel good about, but then when you go to try to build your website, you have no idea where to start. You keep running into road blocks like:
  • What types of pages you should have?
  • How you should design the website?
  • How should you use your branding?
  • How it should be organized for your customers?
  • What kind of online shopping cart is best to use?
  • What type of SEO should you implement and where?

The obstacles keep mounting, and you finally throw in the towel and put it off another month, then another month, and eventually you just give up. The guilt has reached a fever pitch because you know that having a well-designed website is crucial to running a farm in our modern world of conscious consumers...

But what would this whole process be like if you had the Cultivating Capital Course?

A week from now, your website is up and running for your farm.

​You absolutely love the website design and feel confident about it.

Thanks to The Cultivating Capital Course:
  • You knew exactly what website host to use
  • It costs you no more than $25/month
  • You built your website from the ground up with zero frustration and overwhelm
  • The website design is exactly the vision you had in your head
  • You implemented SEO properly and now your perfect customer can find you online with a Google search
  • You got your online farm store up and running, and now you are taking orders in your sleep
​A year from now, your website has gathered you enough steady customers that you can start to scale up your operation. Customers constantly compliment you on how easy to use your farm website is and each morning you wake up to consistent sales - all automatically generated through your online store.

Don't take my word for it...


"Thanks to the Cultivating Capital Course I was able to change web hosts and create a new up to date website by myself. This was crucial as our old website was really outdated and I didn't know where to start with it to bring it up to speed. There are so many little tips and hacks throughout each module. I also really appreciated the module on creating a logo. I am not artistic in any way and Kelsey was able to teach a simple but effective way to design a logo. I would highly recommend this course for anyone looking to get serious about growing their business and set out on the road to success!"
-Jackie [Grassfed Beef + Lamb Operation]

So what’s the next thing you need to check off on your farm business priorities?

Email marketing!

You know sending out email newsletters is vital to keeping good customers, and you’ve observed other farms and homesteads to do it, so you think - how hard could it be?

You start to research and realize, yet again, the options are limitless. How to choose what email marketing platform is best for your farm with all the different pricing and features that exist out there? 

A few days from now, you finally pick one but have no idea how to start using it.

​What road blocks do you keep running into?
  • All the email features are not beginner-friendly
  • You can’t figure out how to get a proper automated welcome email going
  • After eventually getting an opt-in form on your website, you have no idea what to write in your emails to get customers to click the “buy” button.
  • Writing sales copy feels smarmy, and you end up writing a few half-hearted sentences asking your customers to purchase your farm products. And surprise, surprise, no one does.
So after spending weeks trying to make email marketing a lucrative thing for your farm, you're left wondering how others make it look so easy. By the time next year rolls around, you throw in the towel and write it off. Your farm is no more profitable than it was before you started this whole mess.

How would this whole scenario be different with the Cultivating Capital Course’s tutorials?

In one weekend, you’ll get your email marketing set up with zero stress.

A fully functioning opt-in form sits on every blog post and page on your website - automatically funneling customers to your farm’s products.

With every email you send to your subscribers, you know exactly what to write and how to sell. It feels effortless and easy. You realize you actually like writing sales copy!

By the time the next growing season comes around, you have an active subscriber list that is bursting with customers giving you money for CSA shares, your farmstay, on-farm dinners, farm products, or workshops.

​In a year, your active email list ends up making you 75% of your farm’s profits, delivering an ROI of 380%.
"I am seriously the most technically inept person I know, but Kelsey made setting up my own email marketing so easy. I am so thankful for her detailed tutorials on EVERYTHING. I've had all these ideas bouncing around in my head for farmstay customers but I had no idea how to make them happen. Kelsey broke down writing emails in a way that made sense to me and now I can make all these ideas HAPPEN. Thank you over and over again Kelsey!"
-Sam [Market Garden + Farm Stay]

But that’s not all you had on your farm business to-do list, is it?

Get your social media finally going!

​Social. Media. Those two words make most of us farmers and homesteaders wrinkle our nose just a bit. We choose to live our lives connected to the land, our animals, our local ecosystems to get away from dreaded screens.

I know this firsthand, my fellow agrarian, but your potential customers are out there using screens trying to find you.

​Not only do your potential customers want you to have an active presence online - they require it in order to trust you enough to spend their money with you. 

So you try to go it alone and get your farm’s Facebook page up and running. How are things going?
  • You've posted a few times, and how do your followers respond? Crickets. 
  • You’ve got 150 or so page likes, but you never make a sale from Facebook. 
  • You even tried boosting a page post once and spent $20, but it got you nowhere. 
  • You struggle to know what to post about or how to share your farm’s products. 
Confused, frustrated, and at your wit's end, you neglect your farm’s Facebook page for months and would rather pretend it never happened.

Now let’s play this scenario out using the strategy the Cultivating Capital Course teaches you.

In a month after launching your Facebook Page, you’ve gotten 500+ Page likes.

Every time you get on Facebook, you know exactly what you’re going to post, and you get it done with time to spare.

​Your followers absolutely love your content, peppering your posts with comments, likes, and shares.

You know how to run effective Facebook Ads that introduce your farm business to new customers, allowing profits to grow over time. 
A year from now? The Cultivating Capital Course has helped your farm’s Facebook Page hit 5K page likes. With your Facebook posts, you consistently make a profit - selling out your CSA shares, booking up your farmstay, or getting mobbed at the farmers’ market. Your shippable farm products fly off the shelves, your workshop tickets sell out in less than a week, and your on-farm dinners are packed.
"Kelsey covered so many topics effectively, but I think the one that truly blew me away was the section on Facebook. With hearing how so many people don’t even bother using it, or they simply repost to Facebook what they share on Instagram I really didn’t think there was much Kelsey could even say about the subject. I had fully written off Facebook before taking the Cultivating Capital Course. When I sat down for the Facebook Module, I was immersed in world I had never even seen. Kelsey was so generous with sharing her timelines and actual accounting numbers to drive home the powerful message that Facebook is by far one of the strongest ways to generate revenue. I happened to attend two conferences while I was taking this course. I heard time and again my colleagues in the farming field ask about social media and other ways to market themselves. I was very surprised at many of the answers I heard too. They had a hard time explaining what they did or also expressed frustration at some of the platforms or said well it wasn’t worth their time. All three of these challenges Kelsey fully unpacks and I found myself energized at the end of each module with my mind pouring over with ideas."
-Teri [Fresh Cut Flower Farm]

And what about Instagram?

You know the app holds so much promise to help get customers for your farm business, but you are struggling big time with it.
  • You hyperfocus on your follower count and post likes.
  • You obsess over how @prettyboots and @perfectcoop have over 100K followers.
  • You try out a ton of different hashtags, story features, even IGTV, but no matter what you do, it never feels like “enough.” 
  • Every time  you get off the app you feel drained and frazzled.

Let's Freaky Friday this with The Cultivating Capital Course, shall we?

Using the strategy the course teaches you, six months from now each of your followers is an actual paying customer. Someone who not only likes your posts, but spends their money on your farm.

Instead of posts being met with meaningless emoji comments, you actually have people open up their wallets and give financial life to your farming dream. 

When you are on the app you see community and opportunity everywhere. Networking with other farmers and businesses is easy and fun.

Every time you get off the app you have a sense of accomplishment, knowing your time was well spent.
"I felt bad about my number of followers before the course, but your examples of how the number of followers don’t show success helped me care about quality not quantity. I’ve implemented something I learned in each section so far and my business is growing. I’ve filled classes and sold out pop ups from social media and I’m growing an email list. Slow and steady turning of effort into profit!"
-Linnet [Urban Micro Farm]

The Cultivating Capital Course takes the guesswork out of marketing your farm or homestead online and teaches you the single most simple and actionable strategy that gets results.

Hey there! I'm Kelsey, first generation female farmer.

AS SEEN ON

How do I know this strategy works?

While being a first generation farmer left me with a lot of skills to hone, luckily the skills I do possess are that of online marketing.

Our farming story isn’t special or unique. I simply used the marketing strategy I developed over the last five years running two e-commerce businesses, raising funds for local non-profits, and overseeing marketing for a handful of local businesses.

My greatest asset when it came to starting the farm was my online marketing prowess, so I put that to work first and foremost as we geared up to launch our roadside farm stand. And let me tell you, it paid off handsomely.

My skills as an online marketer and entrepreneur allowed us to hit our farm's supply ceiling within one month. In our second year, we had enough capital to expand our pastured chicken operation and double our output.

​Aside from guaranteed customers, the best part of implementing a solid online presence is the smile I see on first-time customers' faces when they stop in to buy something. They know me even though we haven’t met. They jump right into a conversation about the importance of local food grown organically as if we were good friends. By frontloading the work and building trust online, I have made not only loyal customers but dear friends.

What does The Cultivating Capital Course include?

​The course contains 12 modules of detailed start-to-finish instruction and tutorials, totaling over 14 hours of in-depth education.

​Each module delivers a 15 - 120 minute downloadable or streamable video that includes printable worksheets, case studies, tutorials, and actionable exercises for you and your farm.

COURSE BREAKDOWN:

Module 1: SUCCESS 
[15 min HD video + Worksheets]
​The single most powerful thing you can do to ensure your farm’s success. Learn the secret to building an unbreakable foundation for your farm business.
Module 2: CUSTOMERS 
[20 min HD video + Worksheets]
​How to define your perfect customer and where to find them. 
  • Discover the most common mistake farmers make when marketing their products
  • Learn how to understand and identify your farm's perfect customer
  • Discover how to find them both online and out in your local area - completely for free
Module 3: SELLING 
[15 min HD video + Worksheets]​
​How to heal your money mindset and get over the fear of selling your farm’s products. 
  • Explore your relationship with money
  • Unearth the limiting beliefs you may hold around deserving "wealth"
  • Discover how to rethink the way you promote your farm's products and demystify the act of selling
Module 4: METRICS
[20 min HD video + Worksheets]
​ Cut through the social media white noise and discover the only online marketing metric that matters. Includes:
  • Complete detailed and actionable goal setting from a financial perspective as well as a social media perspective
  • My own personal metrics across social media platforms using online marketing, case studies of others' metrics
  • What a healthy conversion rate looks like for your farm
Module 5: BRANDING
[50 min HD video + Worksheets]
How to create breathtaking branding that sets your farm apart and makes customers instantly love you. Includes:
  • Step-by-step beautiful branding tutorials
  • Branding creation that you can do for free
  • Where to find affordable branding pros if you want to outsource
Module 6: WEBSITE CREATION
[50 min HD video + 90 min HD video tutorials + Worksheets]
How to build and maintain a website for your farm that keeps customers engaged and willing to spend their money on you. Includes:
  • Start-to-finish website creation tutorial on both Weebly and Grazecart
  • How to launch a blog your potential customers will actually take the time to read
  • How to implement an online shopping cart for a seamless sales experience
  • How to utilize Google analytics for free
  • Implement SEO hacks that work wonders for the Google algorithm so you don’t have to pay for Google ads
Module 7: EMAIL MARKETING
[40 min HD video + 90 min HD video tutorials + Worksheets]
​How to put together an email list for your farm that turns website visitors into loyal customers. Includes:
  • What email marketing platforms are the best options and why
  • Start-to-finish email marketing set up tutorials
  • How to set up an email opt-in for free
  • How to create an automated email sales funnel to drive profits
  • Email marketing list best practices
Module 8: FACEBOOK
[120 min HD video + Worksheets]
How to correctly use Facebook to raise awareness for your farm and easily drive sales. Includes:
  • How to set up your Facebook shop and integrate it with an existing shopping cart
  • How to run effective Facebook ads that are affordable and get results
  • Start-to-finish tutorials and case studies on setting up ads on Facebook
  • How to retarget potential perfect customers
  • What you need to know about Facebook best practices when it comes to the algorithm
Module 9: INSTAGRAM
​[120 min HD video + Worksheets]
How to redefine your relationship with Instagram so you can build community as well as make money. Includes:
  • How to set up an Instagram strategy that increases engagement and builds community
  • How to use stories to increase farm product sales
  • How to get beautiful pictures for your feed for free
  • How to draft the perfect caption
  • The simple Instagram sales hacks no one talks about
Module 10: PINTEREST
[45 min HD video + 30 min HD video tutorials + Worksheets]
​Why Pinterest is a surprisingly successful and profitable platform for farmers and how to cash in. Includes:
  • How to rethink the way you use Pinterest for your farm
  • Start-to-finish tutorials on creating the perfect pin from your website that has the potential to go viral
  • The best-kept secret productivity apps for Pinterest
Module 11: SYNERGY
[40 min HD video + Worksheets]
​How to set up an online marketing plan for your farm that runs itself and requires minimal time and effort so you can get back to doing what you love - farming. Includes:
  • A comprehensive overview on how all the social media platforms work together to drive sales for your farm
  • What a typical day looks like for successful online marketing
  • How to read and understand metrics so you can make changes to your system if needed
Module 12: MINDSET
​[40 min HD video + Worksheets]
Interview style, Kelsey takes the time to:
  • Answers questions sent in by farmers who have taken the course 
  • Offers up work/life balance advice
  • Shares her experience using the Cultivating Capital Course system for her farm, Green Willow Homestead

What are farmers saying about The Cultivating Capital Course?

"I have been trying to navigate online marketing for 3 years! Experimenting with all the many website options and paying for this add on and that option and trying to figure out how to use each feature before even knowing if it's relevant or not. I've spent far too much money and accomplished absolutely nothing. But this course!? EVERYTHING is explained in a way that actually makes sense. you've taken a broad topic for each module, and broken it down into simple, actionable steps. It 100% takes all the uncertainty out of the equation, and you make ALL the difference. Coming from a well established, multi-generational seed farm, marketing can be challenging because we have multiple generations with differing views, and different farming why's. As the youngest of three generations, eight partners total, I didn't really recognize (until this course) that I was struggling to find MY voice. But the way you broke down the process of finding our 'farming why' has given me tremendous freedom and confidence to communicate my perspective in a way that is applicable, not only to my team but across online platforms with marketing, while still keeping in line with the overall business goals. "
​- Sarah [3rd Generation Family Grain Farm]  @sarahmargiit
"Having so much of the work done for me was amazing. You were not shy in sharing your success with us--especially in terms of numbers--so it was so easy to trust that you knew what you were doing! I trusted that you had already chosen the right platforms and the right methods and strategies. I didn't have to reinvent the wheel through endless googling. This saved me countless hours of my life PLUS all the hours I might have spent second guessing my decisions. Not to mention the hours that each tutorial saved me. I am going to be ready to launch with a website, funnel, and an integrated marketing strategy. I am also going to be able to better manage my time, set boundaries, and put my screens away more! Having the accountability and step by step instruction of the class really helped me push myself to just get 'er done. Yes, there are some modules I need to go back to for finishing touches, but it feels so good to have this work done and know how all the pieces fit together. Not only that, once we launch I feel confident because I can just fall back on the work I've done and the strategies laid out in the class. I have a PROCESS I can trust and know I'll be focused on the important things!"
​- Maeg [Hatching Egg Business] @thesilverfoxfarm​

"The entire course was so valuable I cannot pick just one thing that was the most valuable. In fact I feel like with all the information and knowledge I gained, I pretty much stole the course. The money mindset module was crucial for me to move forward and believe in myself. Kelsey made creating a new website easy, and I have gotten tons of compliments on it. The modules on email marketing were immensely helpful as well. The email marketing portion was something I knew nothing about and I'm glad it was included in so much depth. I also really appreciated the module on creating a logo. I am not artistic in any way and Kelsey was able to teach a simple but effective way to design a logo. This course really helped me build the confidence to move forward with online marketing and building our farm business. Before I took the course I felt like I was taking stabs in the dark at marketing our farm. Kelsey explained everything in a simple but thorough way that made the information easy to understand. I love how everything was given to us little by little so we did not get overwhelmed. This made the modules doable. I would highly recommend this course for anyone looking to get serious about growing their business and set out on the road to success! " -
​Jackie [Grass-fed Beef, Lamb, Maple Syrup Operation] @farmgirl_at_last

To date, 400+ farmers have benefited from The Cultivating Capital Course and counting!

FREQUENTLY ASKED QUESTIONS

Q: Can I take the course at my own pace?
A: Yes. I created this course with the life of a farmer in mind. I know firsthand how precious your time is and I only teach what I have proven to work across various businesses. The Cultivating Capital Course allows you to go at your own pace and in your own time.  How fast or slow you work through the course is completely up to you. I suggest spending a week per module, totaling 12 weeks of learning, but you can absolutely go at your own pace.
Q: How is the course packaged? How do I access it?
A: The course comes with 12 main video modules, 12 accompanying PDF worksheets, and then dozens of additional video tutorials. The course can be streamed online or downloaded to your digital device.  Once the preorder launches on January 3rd at12pm CST, an access link to the course will be emailed to you immediately and you can start learning.
Q: Do I have access to the course forever? Or does it expire?
A: You gain lifetime access to the course when purchased and receive any and all updates to the course.

Got more questions? Send me an email [email protected]

The Cultivating Capital Course is right for you if:

➡You’re dreaming of getting started with farming or homesteading and want to put your best marketing foot forward by creating a solid plan before you start

➡You already have a fully functioning farm, farm brand, or homestead and you want to make money doing any of the following:
  • Selling shippable farm products (like fertilized hatching eggs, t-shirts, seeds, bare root trees, farm brand merchandise, soap, candles, yarn, etc.)
  • Selling produce, meat, and value-added products through an online store
  • Selling produce, meat, and value-added products at a farmers market, roadside farmstand, or farm store
  • Selling direct-to-consumer CSA shares
  • Selling direct-to-consumer shares of beef, pork, or poultry
  • Selling direct-to-business like restaurants and chefs
  • Booking on-farm events like dinners, pizza nights, concerts
  • Booking weddings as a rustic barn/farm venue
  • Booking farmstays through websites like AirBnb/VRBO

If you fall into any of these categories and you want to start earning a consistent profit for your farm using online marketing - the Cultivating Capital Course is perfect for you. I designed this course specifically to provide ample examples on how to successfully market these scenarios across Facebook, Instagram, Pinterest, as well as with blogging and email marketing.

The Cultivating Capital Course takes every single ounce of guesswork out of using online marketing for your farm.

Your time is painfully precious as a farmer, so don’t waste it by trying to piece-meal free sub-par information out there to get going.

​Learn from a fellow farmer who has used this effective and straightforward marketing strategy successfully across multiple businesses and organizations.

Learn from the Cultivating Capital Course and make this your most profitable year yet.